WHY SHOULD I CARE ABOUT TIKTOK?

August 28, 2022by Black Rock Tech

Yesterday, it was Snapchat, today it’s TikTok, tomorrow, who knows what.

Why should you care about the social media carousel of “hottest” apps?

It’s all for teens, 20-somethings, and people with too much time on their hands, isn’t it?

You can ignore the social behemoth that has become TikTok if you want.

But putting your head in the sand, ain’t going to help you keep up with your competition.

Because guess who’s engaging with leads and customers through those quirky videos?

You can’t only get by on postcards and SEO if you want to grow your company.

People hang out for a lot of hours on social apps, like TikTok.

You better wake up and smell the vanilla caramel cappuccino if you want to reach new leads.

Here are a few eye-opening stats about TikTok:

  • TikTok is the #2 app for consumer spend (more than even YouTube)
  • TikTok in-Feed ads outperform TV ads by 23%
  • TikTok is the most downloaded app in the world

Here are few types of Tik Tok Ads:

  • Types Of TikTok Ads
    There are several different types of TikTok ads. The type of ad you create will depend on your campaign goals.
  • Brand Takeovers
    Brand takeover ads pop up as soon as a user opens the TikTok app. This type of ad can also show up on the For You page. Brand takeover ads often have a link that goes to a landing page.
  • In-Feed Ads
    In-feed ads are ads that appear in a user’s feed. These videos pop up in between other videos as a user is scrolling through their feed. In-feed ads are effective because they don’t look like ads — they just look like normal videos.
  • Sponsored Hashtag Challenges
    Hashtag challenges are a great method for brands to get more awareness and revenue. When you create a sponsored hashtag challenge, you ask your followers to post videos of themselves using your product or doing a specific activity or dance.
  • Branded TikTok Filter
    TikTok’s AR filters are a fun way for users and brands to interact. 2D and 3D effects created by brands provide another option for users to enjoy as they’re creating content for TikTok.

Maybe you need to start realizing that those 20-somethings own technology. They are your next level of leads and customers.

The same goes for those teens. They might not be your customer right now, but their parents are.

Digital marketing can open a whole new world of lead generation. Yeah, it may be weird at first, but try it… your bottom line just might like it.

The verdict is in: Your business needs a TikTok business account.

If you haven’t already, create a TikTok profile and start posting content. Then use tactics such as influencer marketing, user-generated content, and paid TikTok ads to help your profile grow.

Shoot us an email or give us a call if you’d like to discuss expanding your online presence to new areas and automate your lead capture/sales funnel with business automations.